Programme Sunday, 16 February 2:30 - 7:00 pm: Anteprima Vernaccia di San Gimignano, at the Rocca di Montestaffoli....
1966/2016: Vernaccia di San Gimignano appellation celebrates its 50th anniversary!
On the 3rd of March 1966, Vernaccia di San Gimignano was the first wine in Italy to be awarded the DOC appellation, becoming DOCG in 1993.
In actual fact, Vernaccia di San Gimignano is much, much older, what we will be celebrating in 2016 is the 50th anniversary of the assignment of the denomination of controlled origin. No Italian wine boasts such a long history. Records of Vernaccia date back as far as the thirteenth century and the events surrounding it merge with those of the town of San Gimignano. Its production was important in the Middle Ages and Renaissance, but this was followed by a long period of slow decline which lasted until the second half of the 20th century, when it achieved renewed success.
2016 is going to be a year dedicated to the celebration of this important milestone, with lots of appointments organised by the Consorzio della Denominazione San Gimignano.
We will let you know more about these in the future, but for now, we want to present the fiftieth anniversary logo, winner of the Internet competition launched by the Consorzio and won by Roman graphic designer Adriano Sarrocchi.
Among the over one hundred entries, this one impressed the panel of judges, made up of the Board of Directors, with the immediate impact of its message and its graphic elegance.