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Huge success for Vernaccia di San Gimignano Preview 2015

The Preview of Vernaccia di San Gimignano, which brought hundreds of international buyers, Italian operators, journalists from all over the world, sommeliers and members of the general public to the De Grada Museum of Modern and Contemporary Art of San Gimignano, is over. The two-day event was dedicated to discovering the 2014 vintage of Vernaccia di San Gimignano and 2013 Riserva, with the presentation of over eighty labels by the thirty-seven producers present.
The Sunday was dedicated to international buyers and operators, over sixty from Buy Wine organised by Toscana Promozione in Florence on the 13th and 14th of February. There were numerous representatives from Asia, led by Japan, followed by China, Hong Kong and India; lots of Europeans from the Scandinavian countries and from Northern and Eastern Europe; as well as operators from the United States, Canada and South America. The producers who welcomed buyers at their tasting tables found that particular interest was shown in the appellation by operators from the markets that traditionally appreciate Vernaccia, such as Germany, Northern Europe, the USA, Canada and Japan, and also from new markets, led by China and South America.
Monday the 16th of February was dedicated entirely to the press: over eighty accredited Italian journalists from the general and trade press, and sixty-five international journalists: lots of Americans, Russians and Japanese, along with representatives of all the European, Asian and South American countries. Besides talking to the producers, the journalists were able to taste all the products of the new vintages of Vernaccia di San Gimignano in the room reserved to them for the technical tasting with sommelier service.
As usual, on the same day the Consorzio della Denominazione San Gimignano also held the annual appointment with the tasting cycle “White Wine and its Territories”, in its tenth edition this year.
The meeting, which was reserved for the trade press, was dedicated to tasting the white wines of Burgundy alongside Vernaccia di San Gimignano: “Vernaccia di San Gimignano and Côte Chalonnaise Wines: Chronicles from the Salt Warehouses”. Hosted by Armando Castagno, editor of Vitae, the national journal of the Associazione Italiana Sommelier, the tasting highlighted how these two types of wine, so distant in geography and grape variety, have such a close affinity in terms of the “salinity” that characterises both.
For the first time, the tasting was held twice, once in Italian and then again in English, to meet the increasing demands of the international press. An even more important innovation was the fact that, for the first time, the twelve labels - six Vernaccia di San Gimignano and six wines from the Côte Chalonnaise - were tasted blind, with the two appellations mixed together and served in an order which was only revealed after the tasting. The result was hugely successful for Vernaccia di San Gimignano.
Link to complete press folder and photos:
https://www.dropbox.com/sh/k7nefov43r0tnkn/AADTvfTKZxhaVTLBsYgqYm-Oa?dl=0