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Ribbon Cutting for the New Headquarters of Consorzio della Denominazione San Gimignano

Yesterday, Wednesday May 13, big celebration for the inauguration of the new headquarters of the Consortium for the Protection of Vernaccia di San Gimignano. The event saw the participation of many guests and authorities: at the cutting of the ribbon, with the Chairwoman Letizia Cesani there were Mayor Giacomo Bassi and Regional Council Member for Agriculture Gianni Salvadori, whose speech emphasised that, for an institution, choosing to change its headquarters is always an opening to the future, the first step to stand up to new and increasingly demanding challenges.
Along the same lines was Letizia Cesani’s contribution to the roundtable, held after the ribbon cutting ceremony and attended by Mayor Giacomo Bassi, Riccardo Ricci Curbastro, Chairman of Federdoc, Ezio Pelissetti, Managing Director of Valoritalia, and Marco Spinelli, Manager of the Tuscany Region. The Chairwoman recalled how the Consortium, since its establishment in 1972, had always had a prestigious venue in the historical centre of San Gimignano, a UNESCO World Heritage Site. Today, the Consortium activities and the needs of those who make use of these activities have imposed this choice that offers more appropriate and easily accessible spaces: “It was a conscious choice made by the Board of Directors with an eye on the future, to have Consortium facilities capable of meeting the challenges that await us tomorrow and that can be summarised in one word: growth. And by growth we do not mean a growth in quantity, but in the quality of the wines we produce and in our competencies, which translate into an increasing awareness of sustainable agriculture, the only possible and real challenge of the future. The new Renaissance of the Vernaccia is just that”.
Valoritalia, the Certification Agency that since 2009 manages the system of controls on the production chain of DOCG wines, has its branch office no. 28 at the headquarters of the Consortium and has therefore moved to the new premises with the Consortium. The Managing Director of the Agency also focussed on the concept of sustainability: “It was in San Gimignano, on occasion of the conference on sustainability organised in 2013 by the Consortium, that I understood that the need for organic and sustainable agriculture is not a matter of fashionable market trends, but a need of the producers themselves who live in symbiosis with the territory where they grow their products and raise their children on the vineyards they tend. Protecting the environment and its salubrity is today’s and tomorrow’s challenge, if we want to continue making a living on farming.”
Also the Chairman of Federdoc discussed sustainability and the objective of the federation of all Italian consortia, which is exactly that of achieving a certification for the entire production chain, from the vineyard to the winery, and for the territory itself: at this point, the quality of the wines, a critical prerequisite to tackle the market challenges, is a given. Today, we also need to certify the quality of the environment where these wines are produced. Riccardo Ricci Curbastro went on to stress that DOP (denomination of protected origin) products need to circulate within the sphere of the Common Market, Brussels, and the whole world, so far from our vineyards but whose decisions so heavily impact the activities of vine growers and wine producers. He gave few but significant examples: the bilateral trade agreement with the USA, the European Community law that abolishes plant rights, the creation of the .wine and .vin domains, issues that seem distant, but on whose outcome depends the future that viticulture will have in Italy.
Giacomo Bassi, Mayor of San Gimignano, defines the Consortium as one of the most wonderful enterprises of San Gimignano, the guardian of a significant part of the landscape, through the work of the wine producers it represents, but also of the local economy, directly for those who live on vine growing and wine making, and indirectly for the tourist and trade sectors that rely on its driving force. Together with Chairwoman Letizia Cesani, he suggests that something is cooking: today, the new headquarters of the Consortium is being inaugurated, but the institutional headquarters remains at the Rocca, where projects for the enhancement of the wine and the territory are being conceived... in 2016, Vernaccia di San Gimignano DOC will be 50 years old, and only time will tell if among the many commemorative activities there will also be another inauguration.