US buyers in San Gimignano for a full immersion in the area
Last weekend, San Gimignano welcomed a big group of US buyers at the end of the promotional project that began in February with the tour featuring Vernaccia di San Gimignano in two tastings in New York and Chicago.
The visit organised by Consorzio della Denominazione San Gimignano was arranged to include two days of B2B meetings with local producers, each of which had enough time to present their wines in a professional setting.
The aim of the project did not, however, end there, extending to offer the buyers an opportunity to get to know the area and learn about the close link between the producers and the environment they operate in. Wine is made all over the world, but not all wines have the same story and that of San Gimignano is unique, as Consortium Chairwoman Letizia Cesani explains: “To promote our wines on the international markets, it is essential for a small place like ours to show buyers from all of the world how viticulture is part of the local history and how it has forged the countryside that we work in over the centuries, giving them a chance to see things close up. We need to show them how winegrowing has generated the wealth that allowed the construction of the town of San Gimignano, which is classed by Unesco as a World Heritage Site, and how it has produced our artistic riches and contributed to the birth of a lifestyle in symbiosis with the environment, based on respect and not just exploitation. Our wines tell this story and this is what we want consumers all over the world to know. The buyers are the intermediaries between us and the international markets - making them aware of our reality is one of the ways we have of making everyone else aware of it too”.
The annual production of Vernaccia di San Gimignano is about five million bottles and 50% of this is exported. The second largest export market is the United States, after Germany, making it the largest non-European importer of our wines.