Vernaccia di San Gimignano at the EXPO in the “Vino - Taste of Italy” Pavilion together with the great Tuscan DOCG wines, Brunello, Chianti, Chianti Classico, Vino Nobile and Morellino
The part of Tuscany that focuses on wine intends to make its presence felt at the World Exhibition of 2015 which kicks off in Milan from the 1st of May.
And given that two heads or, in this case, two (or more) wines are better than one, the great DOCG wines have pooled their resources: Vernaccia di San Gimignano, Brunello di Montalcino, Chianti, Chianti Classico, Vino Nobile di Montepulciano and Morellino di Scansano will come together to fully enhance the value of and promote the territory and its wine-making excellence at international level. The decision was made during Vinitaly, which is also the organiser of the wine pavilion.
The top Italian wine brands have decided to stand together to have a greater impact on visitors and convey the idea of a winning system which supports Tuscan producers on the global market, with the additional aim of enticing visitors to the Expo to come to Tuscany to see the territories of origin of the great DOCG wines close up.
The “Vino - Taste of Italy” Pavilion is going to house over 200 estates, which will be presenting their products of excellence and the territories they originate from to the over 20 million people expected to visit the great World Exhibition during the six months that it is open.
“The Milan Expo is an international showcase for the products of excellence of each country – affirmed the Chairpersons of the Consortia for the defence of the appellations involved in the project. Italy has become an absolute market leader. The choice to participate in the event together aims to emphasise the desire of the great DOCG wines to work as a team. The choice was also spurred by the need to have a greater “critical mass” in global competition. Despite their differences, the great Tuscan wines share stories, people and territories that refer to one region, Tuscany, which is actually a great added value.”